What we wish we could tell you...
- Elisabeth Curtis
- Feb 14, 2017
- 2 min read
Being a small business owner is so great, yet so challenging. From the get-go you are faced with creative scrutiny, not only from yourself (which can be the worst of it) but also with potential customers. Phillip and I do a lot of handmade markets all over the Pacific Northwest and we see so much talent throughout, I love makers! But nothing is more disappointing than spending HOURS creating goods for these shows and one person makes a comment of how "I can make this for so much cheaper. I'll find something on Pinterest like it. Who would spend THAT much on this?" Dude... seriously? Yes, go to Pinterest, spend the $90 in materials and make this $30 item. I know I should let it go because I received 500 positive comments yet that one sticks with me. As a maker, I put my heart and soul into every stitch on every items I make. You are not only buying a one-of-a-kind piece, but you are buying the years of experience behind that item, too.
Here's the tip from this small business owner (and Thumper from Bambi): If you can't say something nice, don't say nothing at all.
Another all too common problem small business owners face is other makers trying to duplicating their work. They say imitation is the best form of flattery, but in reality, it's just plain upsetting. Originality is how we got started in this business and nothing is more disheartening than to wake up one morning and see someone making something almost exactly like your item and undercutting your exact pricing calculations. I've experienced duplication firsthand, and you know, it felt like a jab to the stomach. I'm a wife/stay-at-home-mom/business owner and this business is how I get to stay at home with my daughter. I am all for creativity, it's the best! But when it looks like your copy-catting, take a step back. I want to see every small business be successful and take over their market, but take over your market with your own ideas. You'll make more friends by just being you, not by imitating others success.
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